🎯 My Content Strategy For 2021

🎯 My Content Strategy For 2021

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I am making another push in 2021 to get my content out in the world and meeting users where they are. See how I plan to execute.

Platforms

Markdown

My content is written in markdown, all markdown. I find that markdown does a really great job at getting out of the way and letting ideas flow onto the page. I am never fussing with fonts and formatting while physically writing posts. Not that I don't spend way more time than I need to tweak these things on my own personal site where everything gets posted.

Articles

Much of what I create is inside of short articles that get posted to my personal site waylonwalker.com. These will get cross-posted to DEV, hashnode, Medium.

I have made cross-posting a bit easier for myself by posting the markdown for each article next to the post on my personal site. Add .md to any post and there is the source.

Should I be giving my articles to Medium?? Personally, I am not a fan of the bait and switch that they did with adding a paywall years after launch. From what I can tell authors are not getting paid much from it, users are discouraged when they are blocked, and they really only promote articles that are behind the paywall.

In the end, I am a fan of meeting users where they are, if they like Medium I don't want them to miss my content.

More Catalytic

soft skills

My articles are very code-heavy, I do want to transition over to some more evergreen type of posts that are long-lasting. I want to create some more content around how to be a good developer, data scientist, engineer, whatever you call yourself.

Personally, this is some of the content I enjoy consuming, but for some reason is not something I tend to create.

Slides

I am really enjoying the slide output of my articles on LinkedIn. It makes for something that is unique and easy to digest. I have a pandoc script that takes in the markdown from my posts and kicks out a set of slides, so it's quick and easy to do. Not every post works well this way by many have so far.

my linked in slide
activity

Threads

With less success (shares, views, likes) I have been converting articles over to Twitter threads as they are released, again not every article works well this way, but many do.

{% tweet 1349716127887347717 %}

Simplicity

just write markdown

In the end, everything needs to be simple and build off of the original markdown post. Automation should be in a place where it makes sense. I am no longer manually creating cover art or article descriptions, those are scripted out of the article itself.

I have come cli tooling in place to simplify my process. Expect more of that to come.

Audio

I have set up a podcast where I read out my posts, but the time that I have available to read them is very constraining to the process. It may be something that I figure out how to work out or something that I drop. It's something that I think would be really nice, but still trying to figure out how to do it.

article cover for Adding Audio to my blog posts

I personally really like this as I often find a cool blog article that I want to read, but it's time to cook dinner or drive somewhere. Articles with audio make it super convenient to consume while doing a task requiring eye contact.

TLDR

Meet Users Where They are.

 
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